SENIOR PR COUNSEL · SYDNEY TO SINGAPORE · 5-CLIENT DESK
Senior PR counsel, real Asia media traction
A productised public relations retainer for founders, executives, and growth-stage companies operating across the Australia–Asia corridor. Proprietary AI tools absorb the background research and administrative drag, freeing an experienced practitioner to drive narrative strategy and pitch target editors directly. You get tier-1 agency counsel at a fraction of regional agency overhead.
USD $2,000 a month. Three-month initial term. Five clients, no more.
You work directly with the senior communications practitioner at all times.
01 · The problem
How standard PR retainers can fail modern founders
The regional agency trap
A typical corporate PR retainer in Sydney or Singapore starts at USD $8,000 a month, and locks you in for six to twelve months. The senior partner who sells you the vision rarely works on your account. Within two weeks, day-to-day execution is handed to a junior executive juggling recycled contact lists across multiple time zones. You end up subsidising expensive regional office footprints and internal agency meetings, rather than securing editorial output.
The productised alternative
This service operates on speed, commercial focus, and seniority. Proprietary AI workflows handle the heavy lifting: journalist research, media monitoring, and initial briefing drafts. That leaves a seasoned publicist free to do what actually earns coverage: reading the regional news agenda, interrogating your narrative, and pitching target journalists at the exact moment a story breaks. You deal with one experienced strategist directly via Slack and email.
Verifiable track record
Founded by a senior communications strategist with 15 years of experience leading international media and communications programmes, the firm draws on established relationships with tier 1 and tier 2 journalists, editors and broadcasters across more than 170 countries. A decade of recent work delivered more than 20,000 media placements with 50 billion annual media impressions, and access to monthly audiences of more than 4 billion people.
02 · The Footprint
Cross-border earned media where your buyers and investors read
Operating from Sydney across the core commercial hubs of Southeast Asia—including Singapore, Kuala Lumpur, Jakarta, Bangkok, and Manila. Whether you are an Australian company expanding into Asia or an Asian business establishing an Australian footprint, we bridge the regional media divide.
Swipe to explore the map →
National Business & Financial Press
Targeted placement across leading mastheads (The Australian Financial Review, The Business Times, Nikkei Asia, The Straits Times).
Tech & Growth Ecosystems
Narrative pitching to tier-1 regional startup and venture media (Tech in Asia, e27, Capital Brief, DealStreetAsia).
Trade & Industry Authority
High-relevance B2B features, op-eds, and vertical trade coverage aligned directly to your commercial pipeline.
- Sydney
- Jakarta
- Singapore
- Kuala Lumpur
- Manila
- Bangkok
03 · The term
Why we begin with a three-month runway
Earned media cannot be bought through a paywall, and editorial traction takes deliberate positioning. National business dailies and regional trade journals run on rigorous editorial schedules. A single month of activity creates a flash in the pan without establishing brand equity. Three months provides the necessary runway to seed a narrative, test angles, and secure consistent media recognition.
Month 1
Foundation & positioning
We define your primary campaign narratives, build bespoke media target lists across your focus markets, and draft your foundational press assets. Reactive newsjacking begins immediately.
Month 2
Proactive editorial outreach
We launch targeted pitching to curated journalists across Australia and Southeast Asia. We place executive commentary, pitch founder profiles, and pitch milestone announcements.
Month 3
Momentum & amplification
We pursue follow-up coverage, syndicate published press across commercial channels, and turn early editorial traction into ongoing inbound visibility.
04 · Deliverables
What you receive each month
- 01
One strategic campaign angle
A thoroughly researched news angle, industry point of view, or company milestone crafted specifically for editorial pickup.
- 02
One core editorial asset
A publication-ready press release, bylined op-ed, or executive commentary piece written to journalistic standards.
- 03
Targeted media pitching
Individual, customized outreach to 15–20 vetted journalists and editors across your target markets. Zero generic wire blasts or mass BCCs.
- 04
Reactive regional newsjacking
Daily tracking of breaking industry news and reporter queries across platforms like JournoLink and Qwoted to put your leadership team forward as expert sources.
- 05
Asynchronous strategy briefing
A monthly recorded Loom review analysing results, outreach metrics, next-month angles, and forward editorial calendars. No unnecessary weekly status meetings.
05 · How we work
How we work
Direct senior counsel on every deliverable
Junior account coordinators learning on your account
Focused execution in key regional hubs (ANZ & SE Asia)
Bloated, multi-country agency networks charging retainers per territory
Asynchronous Slack and email collaboration
Mandatory weekly status calls that pull you away from your business
Bespoke, reporter-by-reporter pitching (20,000+ contacts over 10 years)
Distribution through automated, low-tier syndication wires
Editorial transparency and clear narrative strategy
False guarantees of placement (which no reputable PR firm can make)
06 · Pricing and terms
$2,000
per month, USD
Fixed fee, clear terms.
- USD $2,000 per month, invoiced monthly
- Three-month initial commitment (USD $6,000 total investment)
- Rolling monthly agreement thereafter, cancel anytime with 30 days’ written notice
- Strictly limited to 5 non-competing clients, protecting our delivery capacity and media focus
APPLY NOW
Apply for an open slot
We support five non-competing clients at any one time. Tell us about your business and your goals, and we will tell you whether we are the right fit.
CONTACT & ENQUIRIES
contact@publicrelations.asia